What traditional companies are doing to stay competitive in the online world?

Traditional news industry has been surrounded by the haze of doom and gloom. The newspaper circulation continues a decade long slide, television networks are struggling to retain the viewers; terrestrial radio now competes with satellite and internet streaming radio. Traditional news industry is wrestling with an enigma of what they should do to stay viable to consumers and profitable in the marketplace, but advertising dollars are quickly escaping.

But even while competitive forces from new media, DVRs, VOD, and YouTube continue to decrease the appeal of newspapers, radio and TV as an advertising medium, the traditional broadcast industry is still reaching over 90% of the American public.

The reach of traditional media hints that traditional players aren’t going away. However, to thrive in the years ahead all companies will need to pursue new on-air, print, and online strategies. This blog focuses on what traditional companies are doing to stay competitive in the online world of media consumption.

Question: With much confusion in the media industry, the question remains, where is the traditional industry going and what will happen in the future?