Source: http://adage.com/article?article_id=125321
With viewer ship on decline, it’s no wonder that advertisers are pulling away from the medium. Recently, we learned that Unilever and auto advertisers are adjusting their media mix to spend less on TV. Today, Kimberly-Clark follow suit by lowering their TV budget from 60% to 46%, which translates to a loss of 68M for TV. They will spend more money on “nontraditional media,” including the internet and online marketing.
Kleenex anyone?
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