TVB predicts that 2008 promises to be a lucrative year for TV, with Total Spot TV revenue up by 9% -10% in comparison with 2007 revenues. Local Spot revenue will be up by 5% - 6%, and National Spot will be up by 14% -16%. TVB projected that in 2008 market would be shaped by political cycle. Local TV stations will be the winners, per Veronis Suhler Stevenson, an investment firm that analyzed media companies. Local TV will win because campaign strategists want to target their political ads to congressional districts. The precision to go down to district level can only be achieved with Local TV stations, per journalism.org.
