Wednesday, April 9, 2008

Newspapers as transformers

The age of convergence is forcing newspapers to transform themselves into TV and radio stations. One great example is of Star Tribune that just announced that it is installing a “stand-up” studio and editing suites, and plans to launch newspaper TV station.

“We are starting with information shows around content that we already own to a large degree: sports, local entertainment, lifestyle and news/public affairs (politics),” says Editor Nancy Barnes in a memo to staff.

“We plan to add a daily newscast, available on demand, and may expand into weather.”

The age of convergence is putting everything on its head. I love it.

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