I just finished reading Borrell Associates study conducted for Local TV websites. Borrell, a trusted source for the industry, said that local TV stations will grow by 45% to $1.1 billion in online advertising.
Borrell said local TV operators generated $772 million in internet sales 2007, for a growth rate of 72 percent over 2006. Borrell is forecasting total local ad growth of $13.01 billion by 2012, with $9.89 billion this year, compared to $7.63 billion in 2007 - a 29.6 percent increase.
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