Friday, March 21, 2008

Tribune company marriage between TV station and newspaper:

Sun-Sentinel and WSFL-TV, in South Florida are merging into one entity. TV station will move into newspaper newsroom.

"This strategy is unprecedented in a major U.S. market," Sun-Sentinel President and Publisher Howard Greenberg said in a news release. "This gives our print, broadcast and interactive operations the opportunity to work together to develop unique content and programming in a variety of areas. Plus, with this combination, there will be no better way for advertisers to reach more people with a consistent message."

Tribune said that with the merger of two entities it would have better market coverage and increase efficiency for advertisers.

I am sure that this is only the first out of many unifications between TV and newsroom sister properties.

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